Useful Las Vegas research
What a market, huh? There is so much business to be had in the Las Vegas market for theatrical productions. At the same time, there is so much competition. From what we’ve seen, the key resource to...
View ArticleLas Vegas research you should know
If you are doing (or plan on doing) and work in the booming Las Vegas market, here are some tidbits of information you may find helpful. Did you know 20% of people that visit Las Vegas are first-time...
View ArticleSegmenting the tourist market
Reaching tourists is a critical component of any marketing and advertising strategy for live entertainment productions. While the Internet has opened up a variety of channels to reach them, it’s still...
View ArticleGreat News for Broadway and Las Vegas – Airlines Bringing Online And Mobile...
Between the stale pretzels and the dixie cup of water, there’s some new entertainment making its way on to your future flights. It’s Internet access! This has been discussed for quite some time but it...
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2008
That’s right – 2008 will be the year that research comes front and center to marketing discussions. As I know there are many skeptics in the industry on the typical use of the word “research”, let’s...
View ArticleLas Vegas tourism board launches social networking platform
Here’s an interesting new initiative coming out of Las Vegas. Based on a similar model to Facebook and MySpace, "MyVegas gives tourists a virtual meeting place where they and their friends can choose a...
View ArticleSocial Network Preferences Tied to Ethnicity
Here is a chock full of interesting points that I highly recommend all entertainment marketers dive into a bit more. According to a recent article in Mediapost, “YouTube is having trouble attracting as...
View ArticleHow Google May Drop a Bombshell on Broadway
Sure, we all know by now that Google houses just about every dirty secret for Broadway (you might as well throw in Las Vegas shows as well). All of our discounts, stinky reviews, customer complaints...
View ArticleCalifornia Considers Bill To Ban Digital Billboards
Here’s an interesting story about the California government issuing a bill that would ban digital billboards. I’ll shut up and just provide an excerpt from the story: “As promised, the California...
View ArticleToo many may never actually be enough
The live entertainment community is one of the most collaborative environments I have ever worked in. Think of how many people, companies and organizations (unions) are involved in one production. From...
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