Here’s an interesting story about the California government issuing a bill that would ban digital billboards. I’ll shut up and just provide an excerpt from the story:
“As promised, the California assembly is considering a bill that would place a three-year moratorium on the construction of new digital billboards, including the conversion of existing billboards; it would also halt the construction of digital billboards currently underway. Assembly Bill 109 was introduced last week by Assemblyman Mike Feuer, (D-Los Angeles), close on the heels of a court victory for opponents of digital billboards in the Los Angeles area. Feuer explained the motivation behind the bill: ‘Many states and municipalities have raised concerns over the safety of electronic billboards. Common sense dictates that before we allow these displays to proliferate, we should know the results of pending safety analyses and evaluate how to respond.’ The moratorium is intended to give legislators a chance to study the potential ill effects of digital billboards more thoroughly before allowing further rollout.”
Now, maybe this is just a PR stunt and it may not get approved but, if it did, I would assume this would be a major speed bump in the growth of the rapidly growing digital outdoor industry. We are keeping a close eye on this.